In today’s competitive healthcare landscape, chiropractic practices face a unique challenge: how to reach patients actively seeking pain relief while controlling advertising costs. With average healthcare CPCs often exceeding $5-10, many practices struggle to maintain profitable Google Ads campaigns.
That’s exactly the challenge Ribley Family Chiropractic faced before partnering with us for their Google Ads management.
The Results That Speak Volumes
In June 2025, our strategic Google Ads management delivered exceptional results for Ribley Family Chiropractic. We generated 458 phone calls in a single month at an average cost per click of just $2.80 – that’s 70% below the industry average. Our campaigns achieved a remarkable 6.5% click-through rate, nearly double what most healthcare ads see.
The real win? 14 new patients walked through their doors, with 60% coming directly from our Google Ads campaigns. All of this from a focused investment of $3,496.67.
Our Strategic Approach: The Secret to Sub-$3 CPCs
Dual Campaign Architecture
We implemented a sophisticated two-campaign structure that balanced stability with growth. Our established Performance Max Campaign focused on proven keywords that consistently delivered results, while a second growth campaign tested new opportunities. This approach allowed us to maintain steady performance while continuously discovering more efficient ways to reach patients.
Mobile-First Optimization
Understanding that 91% of healthcare searches happen on mobile devices transformed our entire strategy. We didn’t just optimize for mobile – we built everything mobile-first. From compelling ad copy formatted for small screens to prominent click-to-call buttons, every element was designed for the thumb-scrolling patient in pain seeking immediate relief.
Hyper-Local Targeting
For healthcare practices, location is everything. We targeted specific neighborhoods within a 10-mile radius and used location extensions to show exactly how far patients were from relief. By focusing our budget on peak search hours (8 AM – 6 PM), we connected with patients when they were most likely to book appointments.
Trust-Building Integration
We leveraged Ribley’s excellent reputation throughout our campaigns. With 466 reviews and a 4.9-star rating, we had powerful social proof to work with. We integrated these trust signals into our ad extensions and created copy that highlighted both their expertise and patient satisfaction. This approach significantly enhanced our click-through rates.
The Numbers Behind the Success
Our Performance Max Campaign 1 consumed 78% of the budget ($2,730.39) and delivered 948 clicks at a 6.55% CTR. The average CPC settled at $2.88. Meanwhile, Campaign 2, with just 22% of the budget ($766.28), achieved an even better CPC of $2.56 with a 6.32% CTR.
These numbers tell an important story. The industry average CTR for healthcare Google Ads hovers around 3-4%. Our campaigns doubled that, indicating we’d found the perfect combination of relevant ad copy, precise audience targeting, and strong ad-to-landing-page alignment.
Lessons Learned: What Makes Healthcare Google Ads Successful
Patience Pays Off
We discovered that maintaining campaign stability was crucial. Instead of making frequent changes that trigger learning phases, we let Google’s algorithms optimize effectively. This patience allowed us to achieve consistently low CPCs while maintaining high-quality traffic.
Data-Driven Decision Making
Every adjustment we made was based on concrete performance data. We tracked call quality and duration, identified conversion patterns by day and hour, analyzed device performance metrics, and studied geographic performance variations. This meticulous approach ensured we invested every dollar where it would generate the best returns.
Continuous Optimization Without Disruption
Rather than dramatic overhauls, we focused on incremental improvements. We preserved what worked while enhancing underperforming areas. This strategy maintained our strong baseline performance while gradually improving results month over month.
What This Means for Your Practice
If you’re a healthcare provider struggling with high advertising costs eating into margins, low-quality leads from generic marketing, inability to track ROI from marketing spend, or competition from larger practices with bigger budgets, our case study proves there’s a better way.
Strategic Google Ads management can deliver predictable patient acquisition costs, high-quality phone calls from ready-to-book patients, measurable ROI on every advertising dollar, and a competitive advantage through superior targeting.
Ready to Transform Your Practice’s Google Ads Performance?
The results we achieved for Ribley Family Chiropractic aren’t an anomaly – they’re the product of proven strategies, continuous optimization, and deep healthcare marketing expertise.
We offer comprehensive Google Ads audits of your current campaigns, custom strategy development based on your practice’s unique needs, ongoing campaign management with monthly performance reports, transparent pricing with no hidden fees, and dedicated account management with healthcare marketing specialists.
Take the First Step
Don’t let another month pass with underperforming Google Ads or missed patient opportunities. Contact us today for a free consultation and discover how we can help your practice achieve similar results.
Schedule your free Google Ads consultation today and learn how to reduce your cost per patient acquisition, generate more high-quality phone calls, outperform your competition online, and track real ROI from every marketing dollar spent.
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Results based on actual client performance. Individual results may vary based on market conditions, competition, and budget. All data from June 2025 client report.
