Google has added a new layer of reporting in Search Console that shows how often your site appears in generative AI features such as AI Overviews and AI Mode, plus generative AI experiences in Discover. The rollout is limited to a subset of websites for now, but the report gives site owners a clearer view of visibility inside Google’s newer search experiences.
For SEO teams, this matters because it shifts measurement beyond classic blue-link performance. If your pages are being surfaced in AI-driven search features, Google now gives you a dedicated place to track impressions, pages, countries, devices, and time trends for that visibility.
What Google Announced
Google’s developer blog says the new reports are designed to help site owners understand how their content appears within generative AI features on Search and Discover. These views are separate from the standard performance report, although the generative AI data still contributes to the overall visibility picture.
The reports currently include a Search view and a Discover view, and Google is rolling them out gradually so it can test the experience and collect feedback before wider availability. That limited release means some site owners will see the data now, while others will not yet have access.
Image source from https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports
What the Reports Show
The new reports break visibility into several practical metrics. Google says they include impressions, pages, countries, and devices for Search results, and dates with hourly, daily, weekly, and monthly granularity.
That structure is useful because it helps you answer specific questions instead of guessing. You can see which URLs are appearing, where visibility is strongest, which devices are involved, and whether AI visibility is trending up or down over time.
Why Each Metric Matters
Impressions tell you how often your pages are being surfaced in generative AI features, even if users do not click immediately. Pages show you which content is getting picked up, which makes it easier to spot patterns across articles, product pages, or local landing pages.
Country and device data can reveal where Google sees your content as relevant and how users are encountering it. The time-based views help you compare performance around updates, content changes, or broader search shifts.
What This Means for SEOs
This update is important because it gives SEOs a more direct way to measure AI-era visibility. Until now, many teams had to infer AI presence from traffic changes, rankings, or anecdotal evidence. Google is now giving a dedicated performance layer for this newer search behavior.
It also reinforces that SEO is no longer just about ranking pages in traditional results. If generative AI features are part of the search experience, then visibility inside those features is now part of the optimization conversation.
A Practical Way to Use It
Start by checking whether your site has access, then establish a baseline snapshot as soon as the report appears. Track which pages show up most often, compare those pages against your best traditional performers, and watch for changes after major content updates.
If you publish content for multiple regions, the country breakdown can show whether certain pages are stronger in one market than another. If you serve both mobile and desktop users, the device view can help you see whether AI visibility is skewed toward one experience.
How To Respond in Content Strategy
The report does not change the basics of good SEO, but it gives you a new signal to watch. Pages that are clear, helpful, and structured well enough to earn visibility in AI features are likely already doing strong work for users.
That means your content strategy should keep focusing on clarity, completeness, and topical authority. When a page is easy for humans to scan and easy for systems to interpret, it has a better chance of surfacing in both classic search results and generative features.
What to Review First
Look at your pages that already attract steady search traffic, since those are the most likely candidates to appear in AI-driven features. Then review title clarity, section headings, topical depth, and whether the page directly answers the search intent it targets.
After that, compare pages with high impressions in the new report against pages with low or no visibility. The differences can help you identify which content formats, topics, or structures Google is currently favoring in generative results.
Why This Update Matters for Marketing Teams
For marketing teams, the big win is visibility. The new reports make AI search exposure measurable, which means you can move from assumptions to evidence.
That matters when reporting to clients, leadership, or stakeholders. Instead of saying AI search is probably helping, you can show whether specific pages are appearing, how often they appear, and where that visibility is concentrated.
Strategic Value
The report also helps teams make better decisions about content investment. If a specific topic area is showing stronger AI visibility, that may justify expanding supporting content, improving internal links, or building related landing pages.
Over time, this can sharpen your content roadmap. You are no longer only optimizing for rankings and clicks; you are optimizing for presence across more of Google’s search surface.
Conclusion
Google’s new generative AI performance reports mark an important step in how SEO is measured. By showing impressions, pages, countries, devices, and time trends for AI-driven visibility in Search and Discover, the report gives site owners a more direct way to understand how their content appears in newer Google experiences.
For SEOs and marketers, the takeaway is simple: track the data, compare it against traditional search performance, and use it to improve content clarity and relevance. Sites that adapt to this reporting layer early will have a better view of how they are performing in the parts of search that are changing fastest.